Dr. Gaylon McCollough featured in new plastic surgery textbook
G.S. facial surgeon establishes a “new normal” in aesthetic rejuvination
Dr. Gaylon McCollough featured in new plastic surgery textbook
The trend-setting work of McCollough Institute founder and world renowned, Facial Surgeon, Dr. E. Gaylon McCollough is featured in an academic critique of Aesthetic Rejuvenation of the Face and Neck. The recently released plastic surgery textbook is published by Thieme, Inc., one of the world’s largest publishers of medical educational resources. The book’s reviewer specifically referenced Dr. McCollough’s “Condition Specific Rhytidectomy (Facelifting): An Evidence-Based Paradigm Shift in Facial Rejuvenation” as a way for Facial Surgeons to “arm (themselves) with the knowledge and skills needed to perform operations competently”. Although previously introduced in a peer-reviewed journal, the inclusion of McCollough’s facial rejuvenation system in a respected plastic surgery textbook, establishes it as “standard of care”, i.e., a “new normal” within his profession. About this recognition, McCollough said, “Sharing knowledge with fellow physicians is a responsibility to which I swore when I took the Hippocratic Oath. Early in my career, I realized that a ‘one-size-fits-all’ approach to anything means that it fits some conditions; but, certainly not all. When it comes to how—and when—faces age, every face is different. The same face is a different face at different stages in a person’s life. So it makes little sense for a surgeon to perform the identical amount of surgery in all cases—and in all regions of the face and neck—every time.” “Rejuvenation plans can—and should be—individually tailored to the face in question,’’ he added. “This realization led me to create a ‘condition-specific’ treatment system. Now that it has been recognized as a paradigm—a ‘new normal’—plastic surgery colleagues, the world over, can more readily identify, recommend and perform the most appropriate treatment plan, for every face.” Dr. McCollough is the founder of the McCollough Institute in Gulf Shores, Alabama, past-president of the American Board of Facial Plastic and Reconstructive Surgery and listed among “America’s Top Plastic Surgeons” and “Best Doctors in America.” For more info or a copy of his consumer information book: The Appearance Factor, call 1-866-876-7600 or visit mccolloughplasticsurgery.com.